Academy Courses.
Choose Your Training Path
We currently offer two in-salon options. Both are fully hands-on. One includes full business support for those who want to start their own salon.
Salon Training – Flagship Programme: £5,450 for full in-salon training with business guidance
Payment Plans Available
£1000 non-refundable deposit is required to secure your spot
Limited spaces, up to 3 students per class, enrolment every 3 months
Best for: Women who want to change careers and build their own grooming business.
Description: Our most comprehensive programme. Full in-salon grooming training plus dedicated business guidance to help you set up and grow your own salon or home-based business.
What’s included:
32 days in-salon grooming training
2 additional days of business training
60+ real client dogs
Course book and workbook
Small groups (max 3 students)
Full business guidance
WhatsApp support and private community
Ideal if you want to:
Open your own salon or home setup
Build a flexible career around your life
Add grooming to an existing pet business
Have ongoing support, not just a certificate
Grooming Course – Skills Training: £4,350 for in-salon training only
Payment Plans Available
£1000 non-refundable deposit is required to secure your spot
Limited spaces, up to 3 students per class, enrolment every 3 months
Best for: Women who want strong grooming skills to work in a salon or explore the profession.
Description: A focused, hands-on course for beginners who want real experience with client dogs, without the full business training.
What’s included:
32 days in-salon grooming training
60+ real client dogs
Course book and workbook
Small groups (max 3 students)
Practical training on tools, handling, safety, bathing, drying, and styling
Ideal if you want to:
Work in an established salon
Build confidence before committing to your own business
Explore dog grooming seriously
We only opened the Academy last year. Already, our graduates have:
Opened home and garage salons
Joined established grooming salons
Added grooming to dog walking businesses
Joined the Dog World Grooming team
What Our Students Achieve
“GRADUATE STORY
Maria lost her husband three years ago. She joined our Salon Training, learned to groom, and opened a small salon in her garage just around the corner from us. Today, she’s building her own client base – and because our salon is often fully booked, we send dogs her way.”
Common Issues When Choosing a Grooming Course
Before students find us, many of our students get stuck in some of these:
-

Focusing on certificates instead of real skills
The industry is currently unregulated. Most salon owners don’t ask to see a certificate – they look at your handling, safety, and the quality of your grooms.
-

Trying to learn from YouTube and Instagram alone
Watching can help, but it doesn’t replace handling live, moving, sometimes anxious dogs in a real salon.
-

Waiting until they’ve bought all the equipment
Thinking they need a fully kitted-out salon before they even learn the skill. In reality, you can start small and finance equipment later.
-

Putting it off for the “perfect time”
Waiting for work to calm down, for more savings, for the kids to be older. There is always a reason to delay, so nothing changes.
-

Believing they’re “too old” to start again
We were told we were too old and “mad” to open our own salon at 43. We did it anyway. We now train women who thought they’d missed their chance.
-

Our Academy is built to do the opposite of these traps
Real skills in a real salon, clear learning for adults, honest business guidance, and a community that reminds you it’s never too late.
Frequently Asked Questions
-
No. Our courses are designed for complete beginners. We guide you step by step, in small groups, inside a real working salon.
-
Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
-
No. Many of our students are in their 30s, 40s, 50s, and beyond. We were told at 43 that we were “too old” and “crazy” to open our own salon. We did it during a pandemic. Age is not the barrier here – fear is. Our job is to help you build the skills and confidence to move forward.
-
All students who complete our training receive a Dog World Grooming Academy Certificate of Completion.
We are not affiliated with external awarding bodies such as City & Guilds. Instead, we have developed our own training method, shaped by real salon experience and focused on the breeds and coat types most commonly seen in the modern grooming market.
Our approach prioritises safe handling, correct techniques, and the health and wellbeing of each individual dog. The goal of our training is to prepare students for real-world grooming with confidence, care, and professionalism.
-
Yes. Our students travel from across the UK (and sometimes beyond) to train with us. We’ll share our course dates and help you plan your time in London as best we can.
-
Salon Training (32 days in-salon + 2 days business training): £5,450
Grooming Course (32 days in-salon): £4,350
-
No. You’ll be using our equipment in the salon during your training, and we’ll guide you on what to buy (and what not to waste money on) for your own setup. We’ll also talk about different ways to finance your equipment so you don’t have to empty your savings on day one.
-
You leave with real experience, a clear plan, and ongoing support. You’ll still have WhatsApp access to us, plus our private Facebook group where students and graduates share questions, wins, and support. You are not left on your own the moment
Ready To Rewrite Your Career With Dogs?
If you are serious about changing your working life and building a future with dogs, we would love to hear your story.
We keep groups small, so places are limited.